According to iiMedia Research, 32.7% of Internet users said wearing masks during the epidemic had a certain impact on their makeup, and they paid more attention to their eyes. 26.1% of netizens said they would wear makeup as usual without any impact. 23.9% said it did not affect them because they did not wear makeup.
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During the epidemic, the beauty industry will also be affected. For safety reasons, most women still choose to wear masks when going out, which will also have a certain impact on the sales of cosmetics such as lipstick and foundation. However, with the stabilization of the domestic epidemic, the market demand for cosmetics will rise rapidly. Meanwhile, the rise of marketing methods such as new retail and star cargoes in recent years will also effectively arouse the interest of some consumers in cosmetics.
