We all know that there are skills to bring goods in live broadcast. As long as you are good at using them, it is an important means to promote conversion. Next, Mr. Jiang will teach you 3 tips to bring goods in the live broadcast room, so that your conversion will continue to rise:
1. Point of Interest Method
There is a saying that goes well: the value is less than the price. During the live broadcast, when the anchor introduces the product, he cannot quote the price of the product as soon as he comes up. Instead, he must first introduce the product's function, price advantage, and other aspects of display. Finally, after the introduction, the final price will be reported.
In this way, through reminders of points of interest, value display, etc., fans can be induced to make purchases, giving them the feeling that they will lose if they can’t buy them, thereby effectively increasing conversions.
Secondly, after a few hours of a live broadcast, fans and users will inevitably feel visual fatigue. It is best to set the live broadcast time, and then strictly implement it, start broadcasting on time, and grasp the live broadcast duration of each product. Then at this time, you can also divert their attention by interspersed with the issuance of coupons, spike benefits, and lotteries to encourage them to consume.
In addition, consumers definitely hope that the product's price discount is as high as possible. Of course, it must also be combined with its own product cost. For example, a 98% discount or a 97% discount does not make much sense.
2. Limited time limit method
This method should be a skill that can be used in the live broadcast room, and it will be used, but if you want to master it, you need to pay attention to it, you must use it properly!
You can make a preview before the live broadcast to let users know if there are any products they want in the live broadcast room and what the discount is, and then through the limited time limit technique, it will be more effective to create a berserk. The atmosphere encourages fans to make purchases and effectively increases conversions.
For example: In tFor example: In the live broadcast room, we often hear, "The time has come to fight for speed. Now there are only 10,000 pieces of this product. If you grab it, you can earn it." "We sold 150,000+ of this product last time. I only got 80,000 of the goods. If you want to buy it, hurry up. The opportunity doesn't wait for anyone." "The countdown counts down to 1 minute and there are 5 seconds left. Please hurry up and buy them."
3. Experimental method (applicable to products that are visible and effective to the naked eye)
The experimental method is to show the product by doing experiments in the live broadcast room, or try it out for yourself to show you such an intuitive effect.
This allows fans to see the effects of the product more intuitively, thereby increasing their trust in the anchor, and allowing fans to have a deeper understanding of the product. If fans who have a demand for the product see it, they will be very excited and want to place an order quickly.
During the live broadcast of BAIBAI TU, not only did the fans try out the beauty products in their own shop and did various small experiments, but also taught them how to use them on the spot. Many fans also left messages in the live broadcast room: "Before It has been used, the effect is good", "I have used it, I will repurchase it next time", "It is easy to use and easy to use" and so on.